FROM THE FOUNDER
The Story behind Venus Karma
It all began behind the counter of a small Italian fashion store.
A little girl, no older than six, watched in awe as her grandmother Rita greeted every customer by name, remembered their stories, and found pieces that made them feel beautiful and understood. That shop was more than a business. It was a universe of warmth, creativity, and care. And for Valeria, it felt like home.
That little girl was me.
My grandmother was a pioneer - not only in fashion, but in the way she touched people’s lives through it. I would help her organize garments, and listen as she explained how every thread carried intention. I didn’t know it then, but I was truly absorbing her care in how she made those women feel.
When I lost nonna Rita in a tragic accident, my world shifted as I saw my own mother heartbroken. I knew we needed to carry her legacy forward. This wish was planted in me, as an homage to her and everything she taught me about elegance, empathy, and strength.
Years later, after moving to Qatar, I found myself in an entirely different world. I didn’t know the language. I didn’t know anyone. I often felt misunderstood — like I had no way to explain who I truly was.
This emotional combination gave birth to Venus Karma.
At just 16 years old, what began as a quiet project in my bedroom became my voice. A way to say: this is who I am. Every custom piece and embroidered design was a bridge to anyone who ever felt like they didn’t quite fit in, who wanted to feel seen.
Personalization wasn’t a trend to me, it was my way to allow others to express themselves as I wish for myself. And over time, others began to see themselves in Venus Karma too. Friends told friends. Orders came in from people who wanted to gift their stories to others, or to themselves.
Venus Karma grew not from strategy, but from sincerity.
Today, we are a modern fashion house rooted in the same wonder I once felt behind my grandmother’s counter — where everything is made with heart, and nothing is mass or meaningless. From our capsule collections to sentimental accessories, every piece is designed to carry a feeling. To be lived in, gifted, remembered.
And within the name itself — Venus Karma — live the two pillars of who I am, and what this brand stands for. Venus, the goddess of love and beauty, reminds us that love is life, and everything we create is done with love. Karma is our belief that what you give, you receive. So we choose to project love — no matter the circumstance.
Valeria ♡